, pub-2157271227703015, DIRECT, f08c47fec0942fa0 Email Marketing for Small Businesses: Klaviyo Vs Mailchimp

Email Marketing for Small Businesses: Klaviyo Vs Mailchimp

A white envelop on a green background with the words "Email Marketing"written on it.

Email marketing is a powerful tool for small businesses and has become an essential tool for businesses of all sizes to connect with their customers and drive sales. For small businesses, in particular, email marketing offers a cost-effective and powerful way to nurture relationships, promote products or services, and ultimately grow their customer base. 

Among the numerous email marketing platforms available, two names stand out when it comes to small business solutions – Klaviyo and Mailchimp, each with its own strengths and features. These popular solutions have gained widespread recognition for their user-friendly interfaces, extensive feature sets, and robust email capabilities.

This article will provide a comprehensive overview of the importance of email marketing for small businesses, introduce, compare and contrast Klaviyo vs Mailchimp amongst other key aspects to enable small business owners to make an informed decision on which platform best aligns with their unique needs. We’ll explore their respective strengths, pricing models, ease of use, and advanced features tailored for ecommerce businesses. Additionally, we’ll provide actionable tips and best practices to help you maximize the potential of your email marketing efforts, regardless of your chosen platform.

By the end of this article, you’ll have a clear understanding of the differences between Klaviyo and Mailchimp, empowering you to select the most suitable solution to elevate your small business’s email marketing strategy.

Without wasting much time, let’s get to it. 

Klaviyo Vs Mailchimp

Choosing between Klaviyo and Mailchimp all depends on the purpose of use and aim or objectives of the small businesses hoping to explore it. This comparison should give you an insight on which is best for your small business needs. 

Features and Capabilities of Klaviyo and Mailchimp

Here’s a highlight of the key features, capabilities, strengths, and advantages of Klaviyo and Mailchimp:

Key Features and Functionalities


– Advanced segmentation and targeting capabilities

– Automated email flows and triggered campaigns

– In-depth ecommerce integration and product recommendations

– Robust reporting and analytics tools

– A/B testing and email personalization options


– User-friendly email campaign builder with drag-and-drop editor

– List management and audience segmentation tools

– Automation capabilities for welcome series, abandoned cart emails, and more

– Integration with various platforms and apps (e.g., Shopify, WooCommerce)

– Insightful reporting and analytics dashboard

Strengths and Advantages


– Highly specialized for ecommerce businesses

– Powerful data integration and syncing with online stores

– Seamless customer tracking across multiple channels

– Sophisticated segmentation based on browsing and purchasing behavior

– Comprehensive email marketing automation and personalization


– Beginner-friendly interface and ease of use

– Extensive range of pre-built email templates

– Robust audience management and list growth features

– Affordable pricing plans for small businesses

– Multi-channel marketing support (email, social, ads)

Pricing and Plans

Here’s an insight on the pricing and plans for Klaviyo and Mailchimp:

Pricing Tiers and What They Include


Free Plan: Includes up to 250 email contacts and 500 email sends per month, with access to basic features like sign-up forms, email templates, and reporting.

Email Plan: Starts at $20/month for up to 500 email contacts and unlimited email sends. Additional pricing tiers based on the number of contacts, ranging from $30/month for up to 1,000 contacts to $1,388/month for up to 200,000 contacts.

Email + SMS Plan: Combines email and SMS marketing capabilities, with pricing starting at $45/month for up to 300 email contacts and 1,000 SMS contacts.


Free Plan: Includes up to 2,000 contacts and 10,000 email sends per month, with access to basic features like audience management, email creation, and reporting.

Essentials Plan: Starts at $11/month for up to 500 contacts and unlimited email sends, with additional features like custom branding, behavioral targeting, and multi-step journeys.

Standard Plan: Starts at $17/month for up to 500 contacts and includes advanced segmentation, insights, and multi-variate testing capabilities.

Premium Plan: Starts at $299/month for up to 10,000 contacts and offers advanced features like custom-coded templates, multivariate testing workflows, and send-time optimization.

Notable Limitations or Restrictions


  • The Free Plan has limited capabilities and is primarily intended for getting started.
  • Advanced features like automation workflows, segmentation, and integrations are only available on paid plans.
  • SMS marketing is an additional cost on top of the Email Plan pricing.


  • The Free Plan has limited functionality and includes Mailchimp’s branding in emails.
  • Advanced features like automation, personalization, and predictive segmentation are only available on higher-tier paid plans.
  • Additional fees apply for add-ons like custom domains, pop-up forms, and purchase behavior data.
An email envelop icon, with "Message" written at the top.

Ease of Use and Interface

Outlook on the ease of use and interface for Klaviyo and Mailchimp:


  1. User Interface Overview

Klaviyo’s user interface is clean, modern, and intuitive, designed with a focus on streamlining the email marketing process for e-commerce businesses. The dashboard provides a comprehensive overview of key metrics, including revenue, subscriber growth, and campaign performance.

  1. Ease of Setup and Navigation

While Klaviyo offers a wealth of advanced features, the platform is relatively straightforward to set up and navigate. The onboarding process guides users through the initial setup, including integrating with their e-commerce platform and importing customer data.

Once set up, the interface is logically organized, with clear menus and sections for managing lists, creating campaigns, setting up automation flows, and analyzing performance data.


  1. User Interface OverviewMailchimp is widely acclaimed for its user-friendly interface, which is visually appealing and easy to navigate. The platform’s interface is designed with a focus on simplicity and accessibility, making it approachable for users with varying levels of technical expertise.
  2. Ease of Setup and Navigation

Mailchimp excels in its ease of setup and navigation. The platform guides users through a straightforward onboarding process, including importing contacts, setting up branding, and creating their first campaign.

The interface is organized into intuitive sections, such as the Dashboard, Audience, Campaigns, and Reports, making it simple to find and access the desired features. Additionally, Mailchimp offers a range of educational resources, including tutorials and guides, to assist users in getting started and maximizing the platform’s capabilities.

Both Klaviyo and Mailchimp prioritize user-friendly interfaces, but Mailchimp’s emphasis on simplicity and accessibility may make it more appealing for small businesses with limited technical resources or experience. Klaviyo, on the other hand, strikes a balance between ease of use and advanced functionality tailored for e-commerce businesses.

Integration and Compatibility

Integration and compatibility options for Klaviyo and Mailchimp:

Integration Options with Other Platforms and Tools


Klaviyo offers native integrations with a wide range of third-party tools and services, including:

– Marketing and sales platforms (Facebook, Instagram, Google Analytics, Segment)

– Customer relationship management (CRM) systems (Salesforce, HubSpot)

– Accounting and finance tools (QuickBooks, Xero)

– Productivity and collaboration apps (Slack, Zapier)


Mailchimp offers a vast ecosystem of integrations with various third-party applications, including:

– E-commerce platforms (Shopify, WooCommerce, BigCommerce)

– Social media platforms (Facebook, Instagram, Twitter)

– Customer relationship management (CRM) systems (Salesforce, HubSpot)

– Productivity and collaboration tools (Google Workspace, Zapier, Slack)

– Website builders and content management systems (WordPress, Squarespace)

Compatibility with E-commerce Platforms


Klaviyo is designed specifically for e-commerce businesses and provides seamless integration with popular online store platforms, such as:

– Shopify

– WooCommerce

– Magento

– BigCommerce

– Squarespace

These integrations allow for real-time data syncing, enabling Klaviyo to track customer behavior, purchases, and engagement across multiple channels.


While Mailchimp is a more generalized email marketing platform, it provides robust integration with popular e-commerce platforms such as:

– Shopify

– WooCommerce

– BigCommerce

– Magento

These integrations allow you to sync customer data, track purchase activity, and create targeted campaigns based on shopping behavior.

Both Klaviyo and Mailchimp offer extensive integration options, enabling small businesses to connect their email marketing efforts with various other tools and platforms they use. However, Klaviyo’s focus on e-commerce integration and compatibility makes it a more specialized solution for online stores and retailers.

Customer Support and Resources

A very important benchmark to consider. Check out the customer support and resources for Klaviyo and Mailchimp:

Available Support Channels and Response Times


Klaviyo offers multiple support channels to assist users:

Email Support: Customers can submit support tickets via email, with response times varying based on the subscription plan.

Live Chat Support: Available for paid customers during business hours (Monday-Friday, 9 AM – 6 PM EST).

Phone Support: Dedicated phone support is available for customers on higher-tier plans.


Mailchimp offers several support channels, including:

Email Support: Users can submit support tickets via email, with response times varying based on the subscription plan.

Live Chat Support: Available for paid customers during business hours (Monday-Friday, 8 AM – 8 PM ET).

Phone Support: Available for customers on higher-tier plans during business hours.

Educational Resources and Community Forums


Klaviyo provides a comprehensive knowledge base with articles, guides, and video tutorials covering various topics, from getting started to advanced features and use cases. Additionally, users can access:

– Klaviyo Community Forums: An online community where users can ask questions, share ideas, and connect with other Klaviyo users and experts.

– Klaviyo Blog: Regularly updated with tips, best practices, and industry insights related to email marketing and e-commerce.

– Webinars and Workshops: Klaviyo hosts regular webinars and workshops on specific topics and new feature updates.


Mailchimp provides a wealth of educational resources to help users get the most out of the platform:

Mailchimp Knowledge Base: A comprehensive collection of articles, guides, and tutorials covering various topics and features.

Mailchimp Guides: Step-by-step guides and best practices for specific use cases and industries.

Mailchimp Community: An online community where users can ask questions, share ideas, and connect with other Mailchimp users and experts.

Mailchimp Blog: Regular updates on email marketing trends, tips, and industry news.

Mailchimp Academy: A dedicated learning platform offering courses and certifications on email marketing and related topics.

Both Klaviyo and Mailchimp offer multiple support channels, including email, live chat, and phone support (for higher-tier plans). Additionally, they provide extensive educational resources, such as knowledge bases, community forums, blogs, and webinars, to help users maximize the platforms’ capabilities.

Performance and Deliverability

A hallow globe icon, and "Success" boldly written in the center used to illustrate email deliverability

Dive into the performance and deliverability for Klaviyo and Mailchimp:


  1. Performance Metrics and Analytics

Klaviyo provides in-depth performance metrics and analytics to help businesses track and optimize their email marketing campaigns. Key performance indicators include:

– Open rates

– Click-through rates

– Conversion rates

– Revenue generated

– List growth and engagement metrics

Klaviyo’s analytics dashboard offers detailed insights into campaign performance, subscriber behavior, and revenue attribution, enabling data-driven decision-making.

  1. Email Deliverability Rates

Klaviyo places a strong emphasis on email deliverability, employing various techniques to ensure emails reach their intended recipients. These include:

– Email authentication methods (SPF, DKIM, DMARC)

– Ongoing monitoring and reputation management

– Dedicated IP addresses for high-volume senders

– Automatic handling of bounces and unsubscribes

According to Klaviyo’s reports, their average email deliverability rate exceeds 98%, ensuring high inbox placement for businesses using their platform.


  1. Performance Metrics and Analytics

Mailchimp offers comprehensive reporting and analytics tools to help users track and analyze the performance of their email campaigns. Key metrics include:

– Open rates

– Click-through rates

– Unsubscribe rates

– List growth and engagement metrics

– E-commerce data (for integrated stores)

Mailchimp’s analytics dashboard provides insights into campaign performance, subscriber behavior, and revenue attribution, enabling data-driven optimization.

  1. Email Deliverability Rates

Mailchimp employs various measures to ensure high email deliverability rates, including:

– Email authentication methods (SPF, DKIM, DMARC)

– Reputation monitoring and feedback loops

– Automatic handling of bounces and unsubscribes

– Compliance with email marketing regulations and best practices

According to Mailchimp’s reports, their average email deliverability rate is around 97%, with higher rates for engaged and properly maintained lists.

Both Klaviyo and Mailchimp prioritize performance metrics, analytics, and email deliverability, providing businesses with the tools and insights needed to optimize their email marketing campaigns. While their specific methodologies may differ, both platforms aim to deliver high inbox placement rates and comprehensive performance data.

Klaviyo vs Mailchimp: A Feature-by-Feature Comparison Table

II. Features & Capabilities
Ecommerce FocusStrongLimited
SegmentationGranular (customizable segments)Moderate (pre-built segments)
Marketing AutomationAdvanced visual flow builderBasic automation workflows
A/B TestingExtensive (subject lines, content, design)Limited (mostly subject lines)
Reporting & AnalyticsIn-depth insights, revenue trackingBasic reporting, limited revenue data
III. Pricing & Plans
Free PlanUp to 250 contactsUp to 500 contacts
Paid PlansPrice based on list size, starts at $45/monthTiered pricing, starts at $13/month
IV. Ease of Use & InterfaceSteeper learning curveUser-friendly, drag-and-drop interface
V. Integration & CompatibilityIntegrates with major ecommerce platformsIntegrates with various marketing & CRM tools
VI. Customer Support & ResourcesLive chat, email support, knowledge baseLive chat, email support, knowledge base
VII. Performance & DeliverabilityFocuses on deliverability with advanced featuresIndustry standard deliverability rates


Through this comprehensive comparison, we’ve explored the key features, capabilities, pricing, and performance aspects of Klaviyo and Mailchimp, two leading email marketing platforms vying for the attention of small businesses.

To recap, Klaviyo stands out as a specialized solution tailored for ecommerce businesses. Its advanced segmentation, automation, and ecommerce integrations make it a powerful choice for online retailers looking to leverage customer data and deliver highly personalized email campaigns. On the other hand, Mailchimp offers a more generalized approach to email marketing, excelling in its user-friendly interface, extensive integrations, and scalable pricing options suitable for businesses of various sizes and industries.

When it comes to recommendations for small businesses, the choice between Klaviyo and Mailchimp largely depends on your specific needs and priorities. If your primary focus is on ecommerce and you value advanced ecommerce-specific features, seamless data integration, and comprehensive automation capabilities, Klaviyo may be the ideal platform to drive your email marketing efforts. However, if you’re a small business operating in a non-ecommerce industry, or if you prioritize ease of use, affordability, and a wide range of integrations, Mailchimp could be the more suitable option to effectively connect with your audience.

Ultimately, both Klaviyo and Mailchimp are powerful email marketing solutions that can elevate your small business’s digital presence and customer engagement. By carefully considering your business objectives, budget, and desired features, you can make an informed decision and leverage the capabilities of your chosen platform to craft compelling email campaigns that resonate with your target audience .

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