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Best Mailchimp Banner Ad Sizes for 2024

Are you looking to create effective Mailchimp banner ads in 2024? Look no further! In this article, we will explore the best Mailchimp banner ad sizes for 2024. 

Using the correct banner ad sizes can be the difference between a winning campaign and one that falls flat. We will cover the ideal width, recommended file formats, and tips for optimizing your banner ads for mobile devices. 

Additionally, we will provide some design tips for creating attention-grabbing ads that get clicks. So, let’s get started.

Before we rush into looking into the best mailchimp banner ad sizes for your ad campaign in 2024, let’s first have a quick peek of the overview of email marketing and Mailchimp, why it’s important in to businesses and online marketers, and why knowing the best ad size format is equally as important as the ad copies themselves. 

Email Marketing with Mailchimp

Did you know that email marketing has gained relevance in recent times such that over 87% of businesses believe that email marketing is crucial for their business. Why so? Because stats has proven that there are over 3 billion daily email users. 

In short, according to a report by Hubsport, 77% of marketers have seen an increase in email engagement over the last 12 months.

Owing to this result-orientation, the demand for the best email marketing and automation platform is in high demand, and MailChimp has championed themselves as one of the best in the industry. 

In 2024, the game has changed. It’s no longer just about sending emails, it’s about visual impact. And that’s where Mailchimp banner ads come in.

Importance of Using The Right Mailchimp Banner Ad Sizes in 2024

Knowing the right Mailchimp banner ad sizes to use in your ad campaign as a marketer, or first time user of Mailchimp will not only improve your content engagement and interactivity, but will also boost your email open-rate and audienceship. 

The standard banner ad sizes required by Mailchimp gives you a clue of what to consider when creating your design, like the information that needs to be in the banner and what shouldn’t , so when mailchimp renders it to readers on several devices, it will look exactly like you would’ve wanted it. 

Perhaps we can say the core purpose of this is for optimization and right rendering reasons. Over 61.9% of emails are opened on mobile devices by subscribers for checking the inboxes., and I’m sure you wouldn’t want a banner that won’t display properly on mobile devices. 

Don’t know what CLEANED mean in Mailchimp?? Read Mailchimp Contact Cleaned to learn more.

What are the best Mailchimp banner ad sizes for 2024?

Here are the recommended widths and heights required for a banner ad in Mailchimp to be properly rendered on all devices and browsers. 

  • Recommended Width: 600px to 700px
    All widths of your design should be in the width of 650px or 680px for optimal performance. The minimum width should be 600px and should never exceed 700px.
  • Recommended Height: 90px to 200px
    Most properly optimised ad banners for email marketing campaigns done by DigiToolsHub have always maintained a 130px to 180px, and based on our test on many devices and browsers, they all seem to be properly rendered. Exceeding these recommended ranges can impact its rendering badly and this will further affect your content engagement and interactivity.

Why are these sizes recommended?

There are two main reasons why these banner ad sizes (600px to 700px wide, 90px to 200px tall) are recommended for Mailchimp:

  1. Template Compatibility:
  • Mailchimp templates are designed with a maximum width of 600px. Using wider images will either:
    • Force them to shrink, potentially causing blurry or pixelated visuals.
    • Overflow outside the content block, breaking the email layout and impacting user experience.
  1. Performance Optimization:
  • Larger images take longer to load, which can significantly slow down your email and negatively impact user engagement. Studies show a direct correlation between slow loading times and decreased email open rates and clicks.
  • Images exceeding the content block dimensions might get clipped off, making the message incomplete and potentially confusing for the recipient.

Therefore, sticking to the recommended sizes ensures both optimal display within Mailchimp templates and fast loading times for your emails, leading to a better overall user experience.

To Conclude

The best recommeded Mailchimp banner ad size is 600px to 700px wide, 90px to 200px tall, as this complies with Mailchimp template standards and overall optimization and rendering which affects your user experience and impact your content interactivity.

Staying in line with this recommendation is crucial otherwise you will encounter negative experience as stated earlier.

Now you know the righ Mailchimp banner ad sizes to use in 2024, go ahead and create that masterpiece design, infuse it into your email marketing copy and hit the “Send” with a bold and confident smile knowing that your images will be properly displayed on all devices and you watch your readers give free testimonials of ther fantastic user-experience.

If you have any questions or help, don’t hesitate to leave them in the specified comment section below this post.

Your friends and family should see this too. Don’t read alone – share this article to them using any of the social sharing icon attached below. 

See ya. 

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